Role: Art Direction / Design Format: Flash / Html Links: www.lucozade.com/hydroactive A drink to give better hydration whilst exercising, aimed mainly at people who visit the gym. The site taking this into account was made to look refreshing and clean. The homepage featured a video of the ad, which straight away gave the message on how the product helps. The Hydration section featured video tips on how to make the most of exercising at the gym.