Role: Art Direction / Design / build Format: Flash / Html Links: www.lucozade.com/energy Online presence of the Lucozade Energy brand for 2007. The online content took the campaign a step further, playing on the ‘Get Your Edge Back’ Concept. The aim of the site was to make it feel as though the user had arrived at a Lucozade Energy Headquarters/factory surrounding, Where the homepage delivered a message that Britons all over the nation was losing its EDGE! The user was then able to navigate around the different rooms of the headquarters and get their EDGE back!